Who Are the Cloud War Winners?

Here’s a common problem that your business is probably experiencing today - you want to get with the times and begin enjoying all the benefits that come along with moving your piles of legacy data, up into the cloud but you just don’t know which cloud provider offers the best solution for your specific needs.

It’s time to tackle this issue head on, and fear not, you couldn’t have chosen a better time to be in this  predicament. An all out war has broken out as cloud vendors are fighting for the right to store your data in their cloud. With billions of dollars at stake, competition among vendors is at an all time high. Rapid innovation along with falling prices continue to drive this market forward. It’s easy to see that customers are the real winners right now, with so many cloud solutions available today.

The three established heavyweights in the cloud market: Amazon, Google, and Microsoft, have each ramped up their data migration capabilities in an effort to set themselves apart from one another.

Each of these vendors has a unique set of migration features that will appeal to the needs of a broad range of potential buyers.

Amazon – With recent updates added to Amazon Web Services (AWS), the market’s leading vendor has remained aggressive in the development of their cloud services platform. Amazon’s Snowball data transfer solution has been optimized for customers that need to move large amounts of data (10 terabytes or more) to AWS. Amazon will ship a data appliance or “Snowball”, and from there customers can copy their data to the Snowball and then send it back to where it will be moved to AWS cloud. Amazon AWS is an ideal cloud service for customers that need to do a physical migration of large amounts of data, however, their pricing structure can be unclear for customers with more complex cloud computing needs.

Google – Google allows for legacy data to be imported into Google Cloud Platform (GCP) either over-the-wire or through physical migration. A variety of files, data, and databases can be imported into GCP over the wire, including content: from Amazon S3 to Google Cloud Storage, from MySQL to Google Cloud SQL, and more. For offline media import, customers can send their physical media to a third party service provider that will upload the data to Google Cloud Storage. The involvement of a third party service provider for offline media imports may be a dealbreaker for customers that list a single vendor solution as a primary objective.

Microsoft – Microsoft’s Azure Import/Export Service allows for offline transferring of data either into or out of Azure Blob storage. Hard drives can be loaded with file data and then shipped to an Azure data center where they will be uploaded to Blob storage. For over-the-wire imports, Microsoft offers Azure Site Recovery, a disaster recovery tool that has online migration functionality built into it. Microsoft’s Azure makes a lot of sense for customers heavily invested in Microsoft technology and applications. Seamless integration between applications provides a unified experience that non-Microsoft vendors have a tough time matching.

The cloud services future remains bright and if there is one key takeaway from this cloud war, it is that customers looking to migrate their legacy data to the cloud will remain the key beneficiaries. Tight competition among vendors will continue to drive innovation and bring prices down. If your business is sitting on a ton of legacy data and looking to make the move over to the cloud, there is definitely a solution available that will be able to satisfy your exact needs.