ARMA 2010

ARMA 2010

Hi all. This is Jen, I’m a part of the Marketing team at FileTrail. Last week I was in San Francisco for the ARMA International Show.  While the show was still a bit light on attendance, it was clear that the economy is moving forward and companies are looking to solve physical records management problems.  Our team had a lot of fun. We had an instant-winner program where people used our portable RFID Detector to locate prizes — normally this is used to locate misplaced files. With a read range of 10 – 15 feet, prizes could be located quickly and you knew if you were a winner immediately.  We gave away several iPod Nanos, bottles of wine and about 100 Starbucks gift cards.

We also had instant winners every hour who received $50 cash on the spot.  Boy, were people surprised when the Prize Patrol Team surrounded them cheering and blowing horns.  We used the same portable RFID Detector to hunt for the RFID tags we had given to the people who stopped by the booth.  It was very cool to walk to a spot in the busy show and start scanning for RFID tags. When the Detector started beeping we knew we had found one, and could zero in on where that person was. Cheers and toots followed. Take a look at our tweets posted during the show at and some great photos at

As always, there was a diversity of companies at the booth seeking the broad functionality and fast configurability that FileTrail is famous for. Some companies were looking to automate their records centers, some to automate file rooms and active circulation, and others looking for RFID-based tracking. The most exciting part was the interest in FileTrail for SharePoint. 

This was our second year showing FileTrail for SharePoint. Last year we were showing it in a SharePoint 2010 beta, since 2010 was not released until May. This year it was the real thing, and we got rave reviews for our deep integration from people who were seeing the faux SharePoint integrations all over the exhibit floor. 

I have to say “faux” integration because if you are vendor still storing the meta data in your own database instead of in SharePoint — and storing electronic documents in your own repository instead of in SharePoint — then, are you really “integrated”, or just using SharePoint as the gift wrapping on your same old technology.

We heard a lot of grumbling about these integration. We heard reports of products where you used SharePoint to search electronic documents and a connector tool to do a separate search of physical records. Sure the two searches are on the same screen, and sure the two results lists appear on the same screen, but really?!?  Can you sing “They do the Monster Mashup!”

If you care about managing Physical Records really truly in SharePoint, check out FileTrail for SharePoint at It is really cool because every SharePoint search you do returns an integrated list of physical and electronic.  All the regular SharePoint tools can be used with physical and electronic records.  Also, there are extra tools for physical records to check-out, archive, order retrieval from a commercial records center, and a whole lot more.

Thanks for reading.  If you didn’t make it to ARMA this year, I hope to see you next year.  Here is the information you will need about the show